Through the thoughtful logo design process, we aimed to highlight the importance of bees to our ecosystem and the need to design human environments that nurture both nature and pollinators. The final logo reflects the Purple Aster flower petals as the wings of the bumble bee. Bees Knees Design is commitment to sustainable practices and creates an impactful and memorable brand image that will help them further their cause. We could not be more pleased with this logo that reminds us all to appreciate the humble bumble bee.